Course Outline

  1. 1
    • Welcome!

    • How to Navigate the Course

  2. 2
    • Standing Out in Cluttered Inboxes

    • Making Your Landing Page Pretty

    • 7 Tips for Feelin' Yourself (on Camera)

    • Video Sequencing Tips & Tricks

    • Creating Accessible Content

    • Best Practices Quiz

  3. 3
    • Introduction to Stewardship

    • MSU, Mankato sends a thank you from a recent graduate.

    • Northwestern University highlights the talent of a student a capella group.

    • University of Wisconsin-Madison creates personalized videos.

    • Stewardship Summary

  4. 4
    • Introduction to Engagement

    • UTK sends personalized birthday messages.

    • University of Washington honors the class of 1968.

    • Hawai'i Pacific University achieves an open rate of 82%.

    • Engagement Summary

  5. 5
    • Introduction to Fundraising & Appeals

    • UT Austin sends a Giving Day appeal.

    • Texas Christian University supports their Phonathon program with video follow-ups.

    • Tips for Building an Effective Ambassador Program

    • Fundraising Summary

  6. 6
    • Congrats! 🎉

    • Your Year of ThankView

    • Reflection Discussion

    • Course Completion Survey


Customer Enablement Specialist

Sydney Lee

I love anything that has to do with technology, making the world a kinder place, and connecting people to things that spark joy and make their lives easier. Naturally, I ended up here - rambling at you through a screen about how to utilize merge fields more effectively in your outreach. And there’s no place I’d rather be.