Course Outline

  1. 1
    • Welcome!

    • How to Navigate the Course

  2. 2
    • Standing Out in Cluttered Inboxes

    • Making Your Landing Page Pretty

    • 7 Tips for Feelin' Yourself (on Camera)

    • Video Sequencing Tips & Tricks

    • Creating Accessible Content

    • Best Practices Quiz

  3. 3
    • Introduction to Engaging the Pipeline

    • University of Arkansas sends an application appeal to transfer students.

    • 'Iolani School personally welcomes accepted students.

    • USC leverages student ambassadors.

    • 5 Ways to Improve Your Recruitment Strategy

    • Engaging the Recruitment Pipeline Summary

  4. 4
    • Introduction to Communication & Events

    • UTK's Chancellor reaches out to parents.

    • Woodward Academy sends a post-visit follow up.

    • APU performs a skit as an invitation to an upcoming event.

    • Communication & Events Summary

  5. 5
    • Congrats!

    • Your Year of ThankView

    • Reflection Discussion

    • Course Completion Survey


Customer Enablement Specialist

Sydney Lee

I love anything that has to do with technology, making the world a kinder place, and connecting people to things that spark joy and make their lives easier. Naturally, I ended up here - rambling at you through a screen about how to utilize merge fields more effectively in your outreach. And there’s no place I’d rather be.